Elk Creek

Danceclub - CONCEPT

Elk Creek is centered around the individuality of the city of Toronto and aims to inspire a creative and entertaining environment. A night at Elk Creek stays with you; the scene of the club is underground, but forever hidden in your mind.

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We illustrate this impact by applying the brand's typographic symbols into to the audiences working life. Perhaps your boss can't see your antlers, but the beat of the club is still moving your feet.

We use touch-points (e.g., textures, records, posters, etc.) as realistic leave-behinds for the brand to stay with its audience between visits while always reinforcing the logo and its noticeable typography.

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