alexH2O
Casa Ylang Ylang
This identity serves a private, seasonal rental in the jungle of Ojochal, Costa Rica. The client brought us the name of their property ‘Casa (home) Ylang Ylang’ and wanted to present their property to a simple, but sophisticated audience with a tasteful elegance to contrast its jungle surrounding.
Ylang Ylang is a fragrant flower in the area that fills the air each afternoon. We created a stylized appearance of the spindly flower as a synergy to the winged forms of life in the area.
Ojochal, Costa Rica - 2023
House Rental Brand
Smell to air.
Air to wind.
Wind to wing. Wing to flower.
When considering the Ylang Ylang flower, it's stringy, tendril-like petals (right) did not present sufficient sophistication for our client.
So, we side stepped the use of a realistic flower and considered how it is experienced - it's smell.
As a secondary concept, we used the repeated word 'Ylang' to create a dynamic, typographic logo that resembles the masks of the Boruca (a local indigenous culture).
It was a very difficult choice for the client, but the legibility of this logo proved to be a bit too stylized.
